London Fashion Week incoming

London Fashion Week has come around again and this season it's looking to Spring and Summer 2012. Here's our tips to get in the middle of the buzz and celeb spot:

1. Somerset House is where it's happening and you don't need a ticket to walk around - the main tent takes up the middle courtyard and the exhibition takes up the embankment galleries but you can laugh at all the fashion editors tripping over the cobbles outside.

2. There's a number of smaller venues that still get in on the fashion action - like the Freemason's Hall on Long Acre, Covent Garden and The Old Sorting Office around the corner. Look out for huge queues of moody looking androgynous people.

3. Plenty of department stores like Selfridges, bars and clubs will be holding after hours events, special deals and parties to celebrate the week so look out for aforementioned queues, make friends and try to blag your way in – trust us, the freebies will be worth it.

4. Don't forget to prance around the city in the latest Autumn/ Winter looks - don't try and copy the looks you see in the daily papers as the seasons won't have caught up with you yet.

5. Menswear Day is a week today and it marks the last day of what is actually a 6 day Fashion Week before the fashion world moves on to Paris and Milan. Enjoy the madness while it lasts.

London - a shopper's paradise

London is a shopper's paradise and London Fashion Week is a must see event which is currently taking place

Here are a few of London's best fashion hotspots for you to explore:

•  Bond Street in Mayfair is home to the most elegant and expensive shops in London. Designer clothing such as Gucci and Armani; perfume; art and antiques; and more Royal Warrant holders (suppliers to the royal family) than anywhere else in London. New Bond Street is a few minutes walk from Bond Street Station, connected by pedestrian-only South Molton Street, and Old Bond Street is the short section at the Southern end which joins Piccadilly, so if you are looking for exclusive brands, then look no further.
• Our apartments are conveniently located for Savile Row, the home of bespoke tailoring, including Gieves & Hawkes who will create the military uniform Prince William will wear at the Royal wedding this April, and Jeremyn Street, world famous for its shirtmakers.
• Head to Carnaby Street to enjoy a funky shopping experience - this area is a cheerful pedestrianised area in Soho, just behind Regent Street.
• For the complete shopping experience go to Selfridges from their infamous window displays and delicious food hall to the newly created shoe gallery and fabulous clothes you will find everything and so much more...