Wednesday 14 September 2011

London Fashion Week incoming

London Fashion Week has come around again and this season it's looking to Spring and Summer 2012. Here's our tips to get in the middle of the buzz and celeb spot:

1. Somerset House is where it's happening and you don't need a ticket to walk around - the main tent takes up the middle courtyard and the exhibition takes up the embankment galleries but you can laugh at all the fashion editors tripping over the cobbles outside.

2. There's a number of smaller venues that still get in on the fashion action - like the Freemason's Hall on Long Acre, Covent Garden and The Old Sorting Office around the corner. Look out for huge queues of moody looking androgynous people.

3. Plenty of department stores like Selfridges, bars and clubs will be holding after hours events, special deals and parties to celebrate the week so look out for aforementioned queues, make friends and try to blag your way in – trust us, the freebies will be worth it.

4. Don't forget to prance around the city in the latest Autumn/ Winter looks - don't try and copy the looks you see in the daily papers as the seasons won't have caught up with you yet.

5. Menswear Day is a week today and it marks the last day of what is actually a 6 day Fashion Week before the fashion world moves on to Paris and Milan. Enjoy the madness while it lasts.

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