The Mod Culture

Just after one week the big MOD reunion in Brighton (Brighton Mod Weekender 2012) and the huge victories of Bradley Wiggins at the Tour the France and at the Olympics, we can stated that The Mods are back, but who are they? 

Brighton Mod Weekend 2012

Bradley Wiggins X Fred Perry Spring/Summer 2012

The Mod movement in the British 1960s was a cultural phase, one that saw young English urbanites dressing meticulously, gobbling amphetamines and peacocking about on those stylish scooters.

Some of the millions of the viewers who watched the Who close the London Olympic Games would have noticed a parade of mirror-bedecked Italian motor scooters. Back in the day, that is how the Mods rolled. 

The Who’s bombastic medley was part a band revival that includes the comeback of Quadrophenia and, with it, the little known cultural phase of British Modism.

Quadrophenia was an ambitious double album that the Who and its conceptualist Pete Townshend released in 1973. The double LP inspired a feature dramatic film from 1979, which later this month gets its Blu-ray/DVD re-release. The movie and album revolve around the character Jimmy, who is an angst-ridden youth and a Mod. What it is left of the Who – Townshend, singer Roger Daltrey and a troupe of hired hands – tours Quadrophenia in late 2012 and early 2013, performing the rock opera in its entirety across North America.

The Who’s generation, then, was the Mod generation.

MOD DRESS CODE:

They wore their jackets cut slim and checked, maybe a touch of seersucker and an open neck. They rode Vespa GS scooters with their hair cut neat. They were British Mods.

If you want to see the real Mod culture all you have to do is to walk around the street of London!

Where to find the right clothes:

Sherry's is a unique shop just three minutes walk from Carnaby street 

So what do you think? Are you in a MOD mood?


Photo of Brighton Mod Weekender thanks to Greg Wish

London - a shopper's paradise

London is a shopper's paradise and London Fashion Week is a must see event which is currently taking place

Here are a few of London's best fashion hotspots for you to explore:

•  Bond Street in Mayfair is home to the most elegant and expensive shops in London. Designer clothing such as Gucci and Armani; perfume; art and antiques; and more Royal Warrant holders (suppliers to the royal family) than anywhere else in London. New Bond Street is a few minutes walk from Bond Street Station, connected by pedestrian-only South Molton Street, and Old Bond Street is the short section at the Southern end which joins Piccadilly, so if you are looking for exclusive brands, then look no further.
• Our apartments are conveniently located for Savile Row, the home of bespoke tailoring, including Gieves & Hawkes who will create the military uniform Prince William will wear at the Royal wedding this April, and Jeremyn Street, world famous for its shirtmakers.
• Head to Carnaby Street to enjoy a funky shopping experience - this area is a cheerful pedestrianised area in Soho, just behind Regent Street.
• For the complete shopping experience go to Selfridges from their infamous window displays and delicious food hall to the newly created shoe gallery and fabulous clothes you will find everything and so much more...